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Marketing strategy is a process that allows an organization to use all its resources in order to reach its goals, achieve a sustainable competitive advantage and increase sales. Find out how to create a successful strategy that focuses on essential modern principles and market-oriented activities.

One of the best marketing strategies for law firms is to start investing in an online presence; this means not only building a good website with a sophisticated but user-friendly interface, but creating connections with the online community as well, such as socializing networks, blogs, or other related websites.

A marketing plan is a document that contains information about the steps a firm must take in order to achieve its objectives. In a marketing led organization, all elements of a marketing plan are touched. The plan must show what action you will take whether the objective is to create awareness or launch a new product.

Although the Competition Bureau prohibits misleading marketing, most of us are or have been victims of false advertising. The question everyone wants to know the answer to is, will companies change their immoral habits and start prioritizing the consumer’s rights over profits?

Many people don’t realize how much doctors are affected by medical negligence compensation claims; the financial part is just one side of it, and it matters less than losing reputation or a practice, being deprived of the support of your peers and losing confidence in your own abilities.

India’s surprising economic growth has been influenced by a lot of factors. Strong leadership and an overwhelming desire to advance is driving this country to a promising future. Although there are many more areas in which India must progress, the reports from the last years show that India is on the right path to becoming a developed country.

OHS consulting services Queensland are essential for any type of business, for the experts provide professional advice and assistance that are tailored to the specific needs and requirements of each company. Every juridical entity needs independent, formal analysis of its …

Reputation.com is a stunning website that stands out and makes a difference in the field of online reputation management. The services provided are the result of the experience and expertise from a wide range of disciplines, including law, economics and …

With small business loans more and more difficult to obtain, due to stricter qualification criteria, banks ending small business lending entirely, and the greater likelihood of a start-up going under in this taut economy, small business owners are turning to …

Search engine optimization has reached a high level of popularity due to its great usefulness when it comes to online marketing, website development and promotion. The more widely used the process was, the more information has become available and business …